# identity.md

## Organization Overview
- **Company Name:** Alewives Fabrics
- **Mission:** To be a premier destination for modern quilting cottons, specializing in hand-pieced Lucy Boston blocks and modern English Paper Piecing designs, offering an eclectic mix of carefully selected fabrics and fostering inspiration.
- **Company Structure and Legal Entity:** Family owned and operated. Details forthcoming for legal entity.
- **Founded Date and Location:** Founded in 1978 in Damariscotta Mills, Maine.
- **Size and Scale:** Housed in an antique barn, known for extensive collections of curated fabrics.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Family leadership. Details forthcoming for specific profiles and roles.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to curating high-quality modern quilting fabrics, promoting creativity, and providing an inspiring shopping experience.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a specialty retailer offering modern quilting cottons, hand-pieced Lucy Boston blocks, and modern English Paper Piecing designs through both an online platform and a physical store. Currently undergoing a revamp to launch Alewives 2.0.
- **Location(s) and Geographic Presence:** Located in Damariscotta Mills, a historic town on the Midcoast of Maine, USA.
- **Key Partnerships and Affiliations:** Offers extensive collections from renowned designers such as Kaffe Fassett and Anna Maria Horner.